Jason
Theroux
Growth Marketing Director | Data Analytics Expert | Content Creator
Why hire me?
I've navigated the intricate landscape of marketing for 12 years. My journey spans from orchestrating marketing strategies for D2C, B2B. eCommerce, and SaaS companies; within top-tier agencies and in-house. My proficiency in marketing channels is nothing short of comprehensive. Whether it's paid media, email lifecycle, video, brand, SEO, social media or any other avenue, I've not only dipped my toes but mastered the art of harnessing their potential.
I thrive as a cross-functional leader, driving KPIs to new heights. When it comes to getting the job done, I'm not one to shy away from rolling up my sleeves and diving headfirst into the marketing trenches. As a seasoned leader, I've honed my skills in guiding and inspiring teams. People management is not just a part of my role; it's a passion!
This website is more than a mere online presence; it's a testament to my journey and expertise. In a world where resumes can often feel impersonal and inadequate, I recognized the need for a platform that cuts through the noise and paints a vivid picture of who I am. Let this website be your window into the inner workings of my passion and capabilities.
I am available for both in-house and freelance opportunities!
& Experience
- Managed over 3M in media spend which resulted in over 500K installs of the TubeBuddy product and over $6M in revenue.
- Developed attribution model to measure impact of marketing efforts. Resulting in calculation of 3x ROI.
- Oversaw 2 direct reports and 2 agencies to help reach product install and revenue targets.
- Launched 10 integrated campaigns across programmatic, social, search & affiliate channels.
Manager, Media Buying
- Media Planning: Developed 15 paid media plans for enterprise clients such as sweetgreen, Amazon & Bleecker Street across all social and google channels. Responsible for planning 10 million+ in ad spend.
- Performance Marketing: Consistently evaluate performance of all channels to maintain ROAS efficiency above 2.5x.
- High Impact Campaigns: Managed sweetgreen Naomi Osaka campaign ($1.2M spend) to create high impact brand moment resulting in 100+ Video Views.
- Liaison: Manage agency relationships between Google, FB, Snap, TikTok, Twitter & Appsflyer to leverage white labeled capabilities for 4 clients.
Director of Client Strategy
- Strategic Planning: Executed 30+ end-to-end business roadmaps based on detailed brand audit, market research and competitive analysis. Upselling clients into 25% increase in new Hawke Media services.
- CMO Consultancy: Provided CMO-level deliverables such as projections, forecasting, LTV calculation, ROAS analysis, & data studio creation.
- Team & Client Management: Managed workflow for teams up to 8 experts across disciplines such as media buying, creative, web, videography, email, content, SEO, programmatic & affiliate advertising. Reduced client churn from 40% to 15%.
Brand Manager (Jan. 2019 – May 2019)
- Enterprise Relations: Managed corporate relationships and strategy for 5 national franchise brands. Execute QBRs and perform regular campaign analysis to increase brand ROI
- Leadership: Managed team of 5 Marketing Managers. Coach on client interactions and campaign management. Created proactive outreach calendars to enhance client experience and team efficiency
- Innovation: Implemented software to better manage workflow of 600+ franchisees, resulting in 30% increase in advertising adoption rate.
Marketing Manager (March 2017 – Dec. 2018)
- Account Management: Managed $1 million+ annually for 200 advertising clients across 5 franchise brands. Tasks ranged from PPC analysis, KPI reporting, QBRs and proactive client outreach
- SaaS Sales: Upsold clients to higher value advertising campaigns across channels such as PPC, video and social media. Top 10% in total sales.
- Education: Speak to clients about software, partnership initiatives and industry trends at conferences and webinars ranging from 10-250 people.
Project Manager (June 2015 – Feb. 2017)
- Website Development: Created and launched 300 white labeled websites for various business verticals resulting in over $500K of revenue.
Marketing Director
- Business Development: Built partnership network that raised positive brand awareness within car audio industry. Secured over 50 sponsorships
- CRM: Designed and delivered weekly email newsletters to maximize brand exposure and gain customer insight. Raised subscribers by 60%
- Brand Strategy & Content Production: Coordinated and directed lifestyle videos as cornerstone of brand strategy and company culture
Social Media Coordinator (Sept. 2013 – Dec. 2014)
- Posted on Various social media outlets such as Facebook, Twitter, Instagram, YouTube, reddit, Google +, Tumblr, Pintrest, ect.
- Moderated Sonic Electronix and 3rd Party Affiliate sites
- Captured metrics through Google Analytics to record social channel performances.
- Stared in 50+ YouTube Channel educational and product videos.
Product Content Copywriter (Nov. 2011 – Aug. 2013)
- Created 1000+ product descriptions for a wide variety of different
electronic products for the sonicelectronix.com website - Responsible for producing WordPress blogs and knowledge base articles on an ongoing basis for the sonicelectronix.com website.
- Responsible for producing scripts for various YouTube videos for reviews and how-to videos of Sonic’s products.
- Managed various social media sites in order to maximize company exposure and marketing opportunities.
Customer Commitment Representative (Oct. 2010 – Nov. 2011)
- Ensured complete customer satisfaction.
- Accepted, processed and followed through on online and telephonic orders.
- Responsible for receiving, researching and responding to concerns from customers, and attempting to correct any dissatisfaction.
- Processed Return Authorizations, and replacement order
- Maintained a constant knowledge of various categories of products in order to ensure complete customer satisfaction.
Associate Degree, Accounting
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Bosses & Coworkers Say:
Erik Huberman
Jason has an expansive skill set which enables him to effectively consult both eCommerce and B2B businesses. His aptitude for identifying internal and client pain points is second to none. Throughout his time at Hawke Media, he treated each colleague with the utmost respect and was always willing to help them at any hour of the day.
Ade Olowu
I have had the great pleasure of working with Jason on an account. He always brings well thought out, data driven strategies to our client that truly helps them move forward. The special thing about Jason is his ability to clearly explain the next steps for our client going on every call. He is a tremendous addition to the team, always staying positive and bringing value to every member.
Meredith Myers
Jason consistently demonstrates loyalty, patience, and understanding to his team of experts and remains dedicated to standing up for them, even when faced with a complicated client engagement. He's always willing to provide help, assistance, and knowledge wherever and whenever possible and ensures high-quality deliverables are executed for the client on time.
Daniel Zemming
Jason's talent for innovation proved invaluable for our developing content marketing and social media teams at Sonic Electronix. He is a pleasure to work with due in equal measure to his passion and his competence. Jason has consistently demonstrated a high degree of poise under pressure and a willingness to take on new challenges or opportunities.